Thank you for sending your enquiry! One of our team members will contact you shortly.
Thank you for sending your booking! One of our team members will contact you shortly.
Duration 7 hours
Course Outline
Introduction to AI in Public Communication
- Integrating ChatGPT into external communication workflows.
- Understanding the capabilities and limitations of AI when crafting public-facing messages.
- Applying responsible and ethical communication practices with AI tools.
Drafting Public Notices and Announcements
- Using prompts in ChatGPT to generate policy updates, alerts, and formal statements.
- Producing platform-specific variations for web, print, and social media channels.
- Verifying factual accuracy and ensuring content is ready for approval.
Social Media Messaging with ChatGPT
- Crafting concise, platform-optimized posts for X, LinkedIn, and Facebook.
- Fine-tuning tone and voice to resonate with specific audience segments.
- Developing campaigns that include hashtags, clear calls to action, and strategic timing cues.
Multilingual Content and Translation Support
- Utilizing ChatGPT for rapid and accurate message translation.
- Adjusting cultural nuance and structural elements in citizen-facing content.
- Reviewing translated materials to ensure readability and accessibility compliance.
Templates and Reusable Prompts
- Developing reusable content frameworks for items like FAQ responses and status updates.
- Incorporating tone and style guidelines directly into prompt engineering.
- Using examples to guide the structure and quality of ChatGPT’s output.
Managing Tone, Readability, and Accessibility
- Applying plain language principles to all generated outputs.
- Directing tone to be informative, empathetic, reassuring, or other desired attributes.
- Auditing final outputs against established accessibility and inclusion checklists.
Summary and Recommended Next Steps
Requirements
- A foundational understanding of public communication processes or external stakeholder messaging.
- No prior experience with AI technologies or ChatGPT is necessary.
Target Audience
- Communications officers
- Outreach coordinators
- Public relations teams
Testimonials (1)
I got to learn more about Microsoft Copilot, something that I thought was the same as chatGPT but I got to discover more exciting options that I will forever use to make my life easy.
