ChatGPT for Marketing Training Course

Advertising and Creativity represents a multidisciplinary framework that integrates compelling storytelling, emerging industry trends, artificial intelligence, and artistic innovation to elevate brand strategies and advertising campaigns.

This instructor-led training session, available in both online and onsite formats, is designed for professionals at the beginner to intermediate level who aim to sharpen their skills in crafting powerful advertising strategies and creative campaigns.

Upon completion of this training, participants will be equipped to:

• Craft compelling brand narratives through effective storytelling methods.
• Evaluate international and domestic advertising trends as well as award-winning campaigns.
• Leverage AI tools and workflows specifically adapted for advertising agencies.
• Participate in practical creative exercises derived from artistic methodologies.

Course Format

• Interactive lectures and discussions.
• Analysis of real-world advertising campaign case studies.
• Practical workshops focused on art and creativity.
• Hands-on application of AI-powered advertising tools.

Customization Options

• For tailored training arrangements for this course, please reach out to us.

Artificial Intelligence in Digital Marketing involves utilizing AI technologies to boost sales, refine targeting, enhance personalization, and optimize campaigns within the advertising industry.

This live, instructor-led training, available online or onsite, is designed for intermediate-level professionals in OOH/DOOH sales who aim to harness AI for prospecting, customizing proposals, analyzing data, and simulating pitches. The curriculum emphasizes programmatic integrations, specifically DV360 and Place Exchange.

Upon completion of this training, participants will be able to:

• Deploy AI tools to identify and qualify high-value prospects.
• Utilize AI-driven personalization to craft compelling client proposals.
• Analyze campaign performance data to derive actionable insights.
• Simulate sales pitches using AI for enhanced preparation and skill refinement.

Course Format

• Interactive lectures and group discussions.
• Extensive exercises and practical practice.
• Hands-on implementation within a live-lab environment.

Customization Options

• For requests regarding customized training for this course, please contact us to arrange.

Explore how AI can revolutionize your HR workflows—spanning recruitment, payroll, and learning—through practical, hands-on modules. This training equips HR professionals to leverage AI ethically and effectively, enhancing efficiency, precision, and the overall employee experience.

Why Attend?

• Acquire practical AI skills specifically tailored for HR
• Master the automation and optimization of critical HR tasks
• Understand ethical applications and risk management in AI
• Prepare your HR department for the future of work

This course examines practical applications of artificial intelligence within institutional marketing for private higher education institutions. Topics include content creation and positioning, reputation management, campaign optimization, product innovation, enhancement of academic programs, internal change management and culture, and stakeholder engagement, all viewed through an AI-enabled perspective.

This instructor-led live training (available online or onsite) targets intermediate-level marketing and communications professionals in higher education who aim to utilize AI to enhance student recruitment, institutional reputation, program differentiation, and operational efficiency.

Upon completion of this training, participants will be capable of:

• Developing AI-assisted content for academic and brand positioning that aligns with target personas and distribution channels.
• Crafting AI-informed strategies for reputation and public relations in both digital and physical environments.
• Enhancing digital campaigns through segmentation, attribution, and advanced analytics.
• Proposing AI-driven innovations for academic programs and value-added services.
• Planning internal change and digital culture initiatives to facilitate AI adoption.
• Designing engagement tactics for schools and prospective students supported by AI workflows.

Course Format

• Interactive lectures and discussions.
• Practical labs utilizing example AI workflows and templates.
• Group exercises, case studies, and a short capstone design session.

Customization Options

• To request a customized version tailored to your institution, please contact us to arrange.

This hands-on course demonstrates how accessible, no-code, and low-code AI tools can be utilized in daily sales and market analysis tasks — ranging from automating routine processes to developing predictive insights and interactive dashboards.

This instructor-led, live training (available online or onsite) is designed for beginner to intermediate-level commercial professionals seeking to integrate AI tools to enhance productivity, sharpen market intelligence, and make data-driven sales decisions.

Upon completing this training, participants will be able to:

• Explain core AI concepts and tools pertinent to sales and market analysis.
• Automate administrative and communication tasks using AI assistants.
• Prepare and analyze sales and market data utilizing AI-assisted features in Excel and Power BI.
• Construct simple predictive models and interpret short-term forecasts regarding customer behavior and demand.
• Develop dashboards and visual reports that effectively communicate sales and market insights.
• Design a fundamental AI-assisted workflow to boost productivity and decision-making within commercial teams.

Course Format

• Brief interactive lectures and live demonstrations.
• Guided hands-on exercises using ChatGPT, Excel, and Power BI.
• Case-based activities and a final practical mini-project.

Course Customization Options

• To request customized training for this course, please contact us to make arrangements.

This instructor-led, live training in Argentina (online or onsite) is designed for developers eager to harness ChatGPT (GPT-4) in their applications. Participants will gain practical knowledge and hands-on experience integrating ChatGPT into their projects.

Upon completing this training, participants will be able to:

• Understand the architecture and working principles of ChatGPT.
• Utilize the ChatGPT API to interact with the model programmatically.
• Develop conversational agents and chatbots using ChatGPT.
• Explore new features and functionalities offered by GPT-4 to enhance their applications.
• Customize and fine-tune ChatGPT for specific applications.

ChatGPT serves as a robust AI platform, empowering technical professionals to build, integrate, and govern AI-driven systems for automation and analytics.

This instructor-led, live training (available online or onsite) is tailored for advanced professionals seeking to develop, customize, and securely manage ChatGPT-based solutions within corporate settings.

Upon completing this training, participants will be equipped to:

• Integrate ChatGPT into enterprise systems using APIs and plugins.
• Design and deploy custom AI-powered solutions.
• Implement security, governance, and compliance controls for AI tools.
• Leverage ChatGPT for advanced data analysis and software development support.

Format of the Course

• Interactive lecture and discussion.
• Extensive exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

This instructor-led, live training in Argentina (online or onsite) is aimed at developers who wish to learn beginner to intermediate-level skills in developing applications using ChatGPT.

By the end of this training, participants will be able to:

• Learn and understand the fundamentals of ChatGPT.
• Use ChatGPT to build and develop web applications.
• Learn ChatGPT best practices and real-world applications.

This instructor-led, live training in Argentina (online or onsite) is designed for administrative professionals at all levels who wish to use ChatGPT to automate tasks, enhance professional writing, improve workflow organization, and boost overall productivity in the workplace.

By the end of this training, participants will be able to:

• Create and refine professional written communications with ChatGPT.
• Plan and organize schedules, meetings, and tasks using AI-generated prompts.
• Generate and analyze administrative content such as reports and summaries.
• Integrate ChatGPT with productivity tools and automate routine workflows.

ChatGPT serves as an AI-driven assistant designed to streamline routine administrative activities, including text creation, formatting, scheduling assistance, and document management.

This instructor-led training, available both online and in-person, targets administrative professionals without prior AI experience who want to leverage ChatGPT to optimize repetitive tasks and boost overall efficiency.

Upon completion of this program, participants will be able to:

• Automate recurring writing assignments such as emails, summaries, and reports.
• Utilize ChatGPT to format, restructure, and refine documents.
• Develop templates, checklists, forms, and standardized text outputs.
• Implement secure and effective workflows for managing sensitive administrative data.

Course Format

• Interactive lectures and discussions.
• Practical exercises based on real-world administrative scenarios.
• Live demonstrations using examples from actual office workflows.

Customization Options

• Industry-specific administrative workflow customization is available upon request.

ChatGPT is an AI-powered conversational tool that enhances productivity by assisting with content creation, research, communication, and workflow automation.

This instructor-led, live training (online or onsite) is aimed at professionals with no or limited experience in AI who wish to maximize their efficiency by leveraging ChatGPT for daily tasks.

By the end of this training, participants will be able to:

• Understand the basics of ChatGPT and how it works.
• Use ChatGPT effectively for different workplace tasks.
• Optimize prompts to get better responses.
• Identify ChatGPT’s limitations and best practices for use.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

This instructor-led, live training in Argentina (online or on-site) is designed for beginner to intermediate-level marketing professionals who want to use ChatGPT to increase productivity, enhance content quality, and reduce time spent on repetitive marketing and communication tasks.

By the end of this training, participants will be able to:

• Structure prompts to generate high-quality, tailored content.
• Create complete marketing campaigns faster using ChatGPT.
• Draft and translate emails, reports, and client communications efficiently.
• Summarize financial data and generate reports and presentations automatically.

This instructor-led, live training in Argentina (online or onsite) is aimed at intermediate-level to advanced-level marketing professionals who wish to learn the application of DeepSeek in real-time data analysis, customer behavior prediction, and automated marketing campaign management.

By the end of this training, participants will be able to:

• Implement DeepSeek-powered models to analyze customer data and optimize marketing strategies.
• Leverage AI for audience segmentation and personalized marketing.
• Integrate DeepSeek with marketing automation tools for campaign management.
• Apply predictive analytics to forecast customer behavior and improve targeting efforts.

This instructor-led, live training in Argentina (online or onsite) is designed for marketing professionals, digital strategists, and technology enthusiasts of all levels who wish to leverage the power of generative AI to create personalized marketing campaigns.

By the end of this training, participants will be able to:

• Understand the fundamentals of generative AI and its applications in marketing.
• Utilize generative AI tools and platforms for campaign creation.
• Develop personalized marketing content using AI models.
• Integrate AI-generated content into broader marketing strategies.
• Analyze and optimize AI-driven marketing campaigns for better performance.

This instructor-led, live training in Argentina (online or onsite) targets intermediate-level marketing and sales professionals seeking to leverage AI prompt engineering for personalized campaigns, customer engagement, and automated sales processes.

By the conclusion of this training, participants will be able to:

• Understand the fundamentals of AI-driven prompt engineering in marketing and sales.
• Use AI to generate high-converting marketing copy and ad creatives.
• Automate customer engagement with AI-generated responses.
• Leverage AI for data-driven sales insights and forecasting.
• Integrate AI tools into marketing and sales automation workflows.