Thank you for sending your enquiry! One of our team members will contact you shortly.
Thank you for sending your booking! One of our team members will contact you shortly.
Duration 14 hours
Course Outline
Foundational AI Concepts for OOH/DOOH Digital Marketing
- Overview of the OOH and DOOH advertising ecosystem
- The current programmatic OOH landscape
- How AI enhances sales efficiency and operational workflows
Prospecting and Lead Qualification via AI
- Identifying target accounts through AI-driven intelligence
- Implementing predictive lead scoring models
- Aligning AI prospecting tools with CRM systems
Personalizing Proposals with AI
- Generating dynamic content for client proposals
- Receiving AI-assisted creative recommendations
- Customizing offers based on customer behavior analytics
Data Analysis and Performance Insights
- Strategies for collecting and processing OOH campaign data
- Utilizing AI tools for campaign performance reporting
- Forecasting trends and optimizing inventory usage
AI-Driven Pitch Simulation and Training
- Practicing objection handling using AI chatbots
- Leveraging speech analysis and feedback tools
- Engaging in scenario-based pitch roleplays
Platform Integration: DV360, Place Exchange, and Beyond
- Linking AI workflows to DV360 for programmatic OOH execution
- Utilizing Place Exchange API data for precise targeting and reporting
- Exploring automation potential in proposal-to-delivery processes
Ethics, Privacy, and Compliance in AI Advertising
- Addressing data privacy considerations
- Ensuring transparency in AI decision-making processes
- Adhering to industry compliance standards
Conclusion and Strategic Next Steps
Requirements
- A fundamental grasp of digital marketing principles
- Familiarity with OOH and DOOH advertising processes
- Background in sales or account management roles
Target Audience
- OOH and DOOH sales teams
- Programmatic advertising specialists
- Media sales account managers
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.