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Duration 14 hours
Course Outline
Introduction to AI in Digital Marketing for OOH/DOOH
- An overview of the OOH and DOOH advertising ecosystem
- The current landscape of programmatic OOH
- How AI enhances sales processes and operational efficiency
AI for Prospecting and Lead Qualification
- Using AI-driven insights to pinpoint target accounts
- Implementing predictive lead scoring models
- Integrating AI prospecting tools with CRM systems
Personalizing Proposals with AI
- Generating dynamic content for client proposals
- Receiving AI-assisted recommendations for creative assets
- Customizing offers based on customer behavior data
Data Analysis and Performance Insights
- Methods for collecting and processing OOH campaign data
- Utilizing AI tools for generating campaign performance reports
- Predicting trends and optimizing inventory usage
AI in Pitch Simulation and Training
- Practicing objection handling with AI chatbots
- Applying speech analysis and feedback tools
- Engaging in scenario-based pitch role-plays
Integration with DV360, Place Exchange, and Other Platforms
- Linking AI workflows to DV360 for programmatic OOH campaigns
- Utilizing Place Exchange API data for targeting and reporting
- Identifying automation opportunities in workflows from proposal to delivery
Ethics, Privacy, and Compliance in AI for Advertising
- Considerations regarding data privacy
- Maintaining transparency in AI-driven decision-making
- Adhering to industry compliance guidelines
Summary and Next Steps
Requirements
- A foundational grasp of digital marketing principles
- Knowledge of OOH and DOOH advertising processes
- Background experience in sales or account management roles
Target Audience
- OOH and DOOH sales teams
- Professionals in programmatic advertising
- Account managers specializing in media sales
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
