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 Duration 14 hours

Course Outline

Foundational AI Concepts for OOH/DOOH Digital Marketing

  • Overview of the OOH and DOOH advertising ecosystem
  • The current programmatic OOH landscape
  • How AI enhances sales efficiency and operational workflows

Prospecting and Lead Qualification via AI

  • Identifying target accounts through AI-driven intelligence
  • Implementing predictive lead scoring models
  • Aligning AI prospecting tools with CRM systems

Personalizing Proposals with AI

  • Generating dynamic content for client proposals
  • Receiving AI-assisted creative recommendations
  • Customizing offers based on customer behavior analytics

Data Analysis and Performance Insights

  • Strategies for collecting and processing OOH campaign data
  • Utilizing AI tools for campaign performance reporting
  • Forecasting trends and optimizing inventory usage

AI-Driven Pitch Simulation and Training

  • Practicing objection handling using AI chatbots
  • Leveraging speech analysis and feedback tools
  • Engaging in scenario-based pitch roleplays

Platform Integration: DV360, Place Exchange, and Beyond

  • Linking AI workflows to DV360 for programmatic OOH execution
  • Utilizing Place Exchange API data for precise targeting and reporting
  • Exploring automation potential in proposal-to-delivery processes

Ethics, Privacy, and Compliance in AI Advertising

  • Addressing data privacy considerations
  • Ensuring transparency in AI decision-making processes
  • Adhering to industry compliance standards

Conclusion and Strategic Next Steps

Requirements

  • A fundamental grasp of digital marketing principles
  • Familiarity with OOH and DOOH advertising processes
  • Background in sales or account management roles

Target Audience

  • OOH and DOOH sales teams
  • Programmatic advertising specialists
  • Media sales account managers

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