Advertising and Creativity: Storytelling, Trends, AI, and Art Training Course

Artificial Intelligence in Digital Marketing involves utilizing AI technologies to boost sales, refine targeting, enhance personalization, and optimize campaigns within the advertising industry.

This live, instructor-led training, available online or onsite, is designed for intermediate-level professionals in OOH/DOOH sales who aim to harness AI for prospecting, customizing proposals, analyzing data, and simulating pitches. The curriculum emphasizes programmatic integrations, specifically DV360 and Place Exchange.

Upon completion of this training, participants will be able to:

• Deploy AI tools to identify and qualify high-value prospects.
• Utilize AI-driven personalization to craft compelling client proposals.
• Analyze campaign performance data to derive actionable insights.
• Simulate sales pitches using AI for enhanced preparation and skill refinement.

Course Format

• Interactive lectures and group discussions.
• Extensive exercises and practical practice.
• Hands-on implementation within a live-lab environment.

Customization Options

• For requests regarding customized training for this course, please contact us to arrange.

This course examines practical applications of artificial intelligence within institutional marketing for private higher education institutions. Topics include content creation and positioning, reputation management, campaign optimization, product innovation, enhancement of academic programs, internal change management and culture, and stakeholder engagement, all viewed through an AI-enabled perspective.

This instructor-led live training (available online or onsite) targets intermediate-level marketing and communications professionals in higher education who aim to utilize AI to enhance student recruitment, institutional reputation, program differentiation, and operational efficiency.

Upon completion of this training, participants will be capable of:

• Developing AI-assisted content for academic and brand positioning that aligns with target personas and distribution channels.
• Crafting AI-informed strategies for reputation and public relations in both digital and physical environments.
• Enhancing digital campaigns through segmentation, attribution, and advanced analytics.
• Proposing AI-driven innovations for academic programs and value-added services.
• Planning internal change and digital culture initiatives to facilitate AI adoption.
• Designing engagement tactics for schools and prospective students supported by AI workflows.

Course Format

• Interactive lectures and discussions.
• Practical labs utilizing example AI workflows and templates.
• Group exercises, case studies, and a short capstone design session.

Customization Options

• To request a customized version tailored to your institution, please contact us to arrange.

This hands-on course demonstrates how accessible, no-code, and low-code AI tools can be utilized in daily sales and market analysis tasks — ranging from automating routine processes to developing predictive insights and interactive dashboards.

This instructor-led, live training (available online or onsite) is designed for beginner to intermediate-level commercial professionals seeking to integrate AI tools to enhance productivity, sharpen market intelligence, and make data-driven sales decisions.

Upon completing this training, participants will be able to:

• Explain core AI concepts and tools pertinent to sales and market analysis.
• Automate administrative and communication tasks using AI assistants.
• Prepare and analyze sales and market data utilizing AI-assisted features in Excel and Power BI.
• Construct simple predictive models and interpret short-term forecasts regarding customer behavior and demand.
• Develop dashboards and visual reports that effectively communicate sales and market insights.
• Design a fundamental AI-assisted workflow to boost productivity and decision-making within commercial teams.

Course Format

• Brief interactive lectures and live demonstrations.
• Guided hands-on exercises using ChatGPT, Excel, and Power BI.
• Case-based activities and a final practical mini-project.

Course Customization Options

• To request customized training for this course, please contact us to make arrangements.

ChatGPT is an AI-powered conversational tool that enhances productivity by assisting with content creation, research, communication, and workflow automation.

This instructor-led, live training (online or onsite) is aimed at professionals with no or limited experience in AI who wish to maximize their efficiency by leveraging ChatGPT for daily tasks.

By the end of this training, participants will be able to:

• Understand the basics of ChatGPT and how it works.
• Use ChatGPT effectively for different workplace tasks.
• Optimize prompts to get better responses.
• Identify ChatGPT’s limitations and best practices for use.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

This instructor-led, live training in Argentina (online or onsite) is designed for marketers looking to integrate ChatGPT into their marketing campaigns. Participants will learn to leverage ChatGPT for various marketing objectives, including content creation, customer support, and social media management.

By the end of this training, participants will be able to:

• Grasp the fundamentals of ChatGPT and its operational mechanics.
• Utilize ChatGPT to produce engaging marketing copy, blog posts, and social media content.
• Build a ChatGPT-powered chatbot to enhance customer support and engagement.
• Integrate ChatGPT into their marketing strategy to save time and boost efficiency.

This instructor-led, live training in Argentina (online or on-site) is designed for beginner to intermediate-level marketing professionals who want to use ChatGPT to increase productivity, enhance content quality, and reduce time spent on repetitive marketing and communication tasks.

By the end of this training, participants will be able to:

• Structure prompts to generate high-quality, tailored content.
• Create complete marketing campaigns faster using ChatGPT.
• Draft and translate emails, reports, and client communications efficiently.
• Summarize financial data and generate reports and presentations automatically.

This instructor-led, live training in Argentina (online or onsite) is aimed at intermediate-level to advanced-level marketing professionals who wish to learn the application of DeepSeek in real-time data analysis, customer behavior prediction, and automated marketing campaign management.

By the end of this training, participants will be able to:

• Implement DeepSeek-powered models to analyze customer data and optimize marketing strategies.
• Leverage AI for audience segmentation and personalized marketing.
• Integrate DeepSeek with marketing automation tools for campaign management.
• Apply predictive analytics to forecast customer behavior and improve targeting efforts.

This instructor-led, live training in Argentina (online or onsite) is designed for marketing professionals, digital strategists, and technology enthusiasts of all levels who wish to leverage the power of generative AI to create personalized marketing campaigns.

By the end of this training, participants will be able to:

• Understand the fundamentals of generative AI and its applications in marketing.
• Utilize generative AI tools and platforms for campaign creation.
• Develop personalized marketing content using AI models.
• Integrate AI-generated content into broader marketing strategies.
• Analyze and optimize AI-driven marketing campaigns for better performance.

This instructor-led, live training in Argentina (online or onsite) targets intermediate-level marketing and sales professionals seeking to leverage AI prompt engineering for personalized campaigns, customer engagement, and automated sales processes.

By the conclusion of this training, participants will be able to:

• Understand the fundamentals of AI-driven prompt engineering in marketing and sales.
• Use AI to generate high-converting marketing copy and ad creatives.
• Automate customer engagement with AI-generated responses.
• Leverage AI for data-driven sales insights and forecasting.
• Integrate AI tools into marketing and sales automation workflows.