Prompt Engineering for Marketing and Sales Automation Training Course

Advertising and Creativity represents a multidisciplinary framework that integrates compelling storytelling, emerging industry trends, artificial intelligence, and artistic innovation to elevate brand strategies and advertising campaigns.

This instructor-led training session, available in both online and onsite formats, is designed for professionals at the beginner to intermediate level who aim to sharpen their skills in crafting powerful advertising strategies and creative campaigns.

Upon completion of this training, participants will be equipped to:

• Craft compelling brand narratives through effective storytelling methods.
• Evaluate international and domestic advertising trends as well as award-winning campaigns.
• Leverage AI tools and workflows specifically adapted for advertising agencies.
• Participate in practical creative exercises derived from artistic methodologies.

Course Format

• Interactive lectures and discussions.
• Analysis of real-world advertising campaign case studies.
• Practical workshops focused on art and creativity.
• Hands-on application of AI-powered advertising tools.

Customization Options

• For tailored training arrangements for this course, please reach out to us.

Vertex AI offers sophisticated tools for fine-tuning large language models and managing prompts, empowering developers and data teams to enhance model accuracy, streamline iteration processes, and ensure rigorous evaluation through its integrated libraries and services.

This instructor-led, live training session (available online or onsite) is designed for intermediate to advanced practitioners looking to improve the performance and reliability of generative AI applications using supervised fine-tuning, prompt versioning, and evaluation services within Vertex AI.

By the conclusion of this training, participants will be capable of:

• Applying supervised fine-tuning techniques to Gemini models in Vertex AI.
• Implementing prompt management workflows that include versioning and testing.
• Utilizing evaluation libraries to benchmark and optimize AI performance.
• Deploying and monitoring enhanced models in production environments.

Course Format

• Interactive lectures and discussions.
• Hands-on labs featuring Vertex AI fine-tuning and prompt tools.
• Case studies focused on enterprise model optimization.

Customization Options

• For customized training on this topic, please contact us to arrange.

This instructor-led, live training in Argentina (online or onsite) is designed for advanced-level AI engineers, developers, and data analysts who aim to master prompt engineering strategies to maximize the effectiveness of DeepSeek LLM in real-world applications.

By the end of this training, participants will be able to:

• Craft advanced prompts to optimize AI responses.
• Control and refine AI-generated text for accuracy and consistency.
• Leverage prompt chaining and context management techniques.
• Mitigate biases and enhance ethical AI usage in prompt engineering.

Artificial Intelligence in Digital Marketing involves utilizing AI technologies to boost sales, refine targeting, enhance personalization, and optimize campaigns within the advertising industry.

This live, instructor-led training, available online or onsite, is designed for intermediate-level professionals in OOH/DOOH sales who aim to harness AI for prospecting, customizing proposals, analyzing data, and simulating pitches. The curriculum emphasizes programmatic integrations, specifically DV360 and Place Exchange.

Upon completion of this training, participants will be able to:

• Deploy AI tools to identify and qualify high-value prospects.
• Utilize AI-driven personalization to craft compelling client proposals.
• Analyze campaign performance data to derive actionable insights.
• Simulate sales pitches using AI for enhanced preparation and skill refinement.

Course Format

• Interactive lectures and group discussions.
• Extensive exercises and practical practice.
• Hands-on implementation within a live-lab environment.

Customization Options

• For requests regarding customized training for this course, please contact us to arrange.

This course examines practical applications of artificial intelligence within institutional marketing for private higher education institutions. Topics include content creation and positioning, reputation management, campaign optimization, product innovation, enhancement of academic programs, internal change management and culture, and stakeholder engagement, all viewed through an AI-enabled perspective.

This instructor-led live training (available online or onsite) targets intermediate-level marketing and communications professionals in higher education who aim to utilize AI to enhance student recruitment, institutional reputation, program differentiation, and operational efficiency.

Upon completion of this training, participants will be capable of:

• Developing AI-assisted content for academic and brand positioning that aligns with target personas and distribution channels.
• Crafting AI-informed strategies for reputation and public relations in both digital and physical environments.
• Enhancing digital campaigns through segmentation, attribution, and advanced analytics.
• Proposing AI-driven innovations for academic programs and value-added services.
• Planning internal change and digital culture initiatives to facilitate AI adoption.
• Designing engagement tactics for schools and prospective students supported by AI workflows.

Course Format

• Interactive lectures and discussions.
• Practical labs utilizing example AI workflows and templates.
• Group exercises, case studies, and a short capstone design session.

Customization Options

• To request a customized version tailored to your institution, please contact us to arrange.

This hands-on course demonstrates how accessible, no-code, and low-code AI tools can be utilized in daily sales and market analysis tasks — ranging from automating routine processes to developing predictive insights and interactive dashboards.

This instructor-led, live training (available online or onsite) is designed for beginner to intermediate-level commercial professionals seeking to integrate AI tools to enhance productivity, sharpen market intelligence, and make data-driven sales decisions.

Upon completing this training, participants will be able to:

• Explain core AI concepts and tools pertinent to sales and market analysis.
• Automate administrative and communication tasks using AI assistants.
• Prepare and analyze sales and market data utilizing AI-assisted features in Excel and Power BI.
• Construct simple predictive models and interpret short-term forecasts regarding customer behavior and demand.
• Develop dashboards and visual reports that effectively communicate sales and market insights.
• Design a fundamental AI-assisted workflow to boost productivity and decision-making within commercial teams.

Course Format

• Brief interactive lectures and live demonstrations.
• Guided hands-on exercises using ChatGPT, Excel, and Power BI.
• Case-based activities and a final practical mini-project.

Course Customization Options

• To request customized training for this course, please contact us to make arrangements.

ChatGPT is an AI-powered conversational tool that enhances productivity by assisting with content creation, research, communication, and workflow automation.

This instructor-led, live training (online or onsite) is aimed at professionals with no or limited experience in AI who wish to maximize their efficiency by leveraging ChatGPT for daily tasks.

By the end of this training, participants will be able to:

• Understand the basics of ChatGPT and how it works.
• Use ChatGPT effectively for different workplace tasks.
• Optimize prompts to get better responses.
• Identify ChatGPT’s limitations and best practices for use.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

This instructor-led, live training in Argentina (online or onsite) is designed for marketers looking to integrate ChatGPT into their marketing campaigns. Participants will learn to leverage ChatGPT for various marketing objectives, including content creation, customer support, and social media management.

By the end of this training, participants will be able to:

• Grasp the fundamentals of ChatGPT and its operational mechanics.
• Utilize ChatGPT to produce engaging marketing copy, blog posts, and social media content.
• Build a ChatGPT-powered chatbot to enhance customer support and engagement.
• Integrate ChatGPT into their marketing strategy to save time and boost efficiency.

This instructor-led, live training in Argentina (online or on-site) is designed for beginner to intermediate-level marketing professionals who want to use ChatGPT to increase productivity, enhance content quality, and reduce time spent on repetitive marketing and communication tasks.

By the end of this training, participants will be able to:

• Structure prompts to generate high-quality, tailored content.
• Create complete marketing campaigns faster using ChatGPT.
• Draft and translate emails, reports, and client communications efficiently.
• Summarize financial data and generate reports and presentations automatically.

This instructor-led, live training in Argentina (online or onsite) is aimed at intermediate-level to advanced-level marketing professionals who wish to learn the application of DeepSeek in real-time data analysis, customer behavior prediction, and automated marketing campaign management.

By the end of this training, participants will be able to:

• Implement DeepSeek-powered models to analyze customer data and optimize marketing strategies.
• Leverage AI for audience segmentation and personalized marketing.
• Integrate DeepSeek with marketing automation tools for campaign management.
• Apply predictive analytics to forecast customer behavior and improve targeting efforts.

Generative AI refers to technology capable of creating new content, including text, reports, and recommendations, driven by structured prompts.

This live, instructor-led training (available online or onsite) is designed for beginner to intermediate-level corporate professionals who want to leverage generative AI and prompt engineering to boost productivity, improve communication, and enhance decision-making in their workplace.

Upon completing this training, participants will be able to:

• Grasp the fundamental concepts of generative AI and prompt engineering.
• Develop effective prompts tailored to diverse business scenarios.
• Integrate AI tools into administrative, analytical, and specialized workflows.
• Implement best practices for ethical and responsible AI usage in corporate environments.

Course Format

• Interactive lectures and discussions.
• Practical exercises and case studies.
• Hands-on experimentation with AI tools.

Customization Options

• To request a customized version of this course, please contact us to arrange.

Generative AI is a technology that creates new content such as text, images, and recommendations based on prompts and data.

This instructor-led, live training (online or onsite) is aimed at beginner-level to intermediate-level healthcare professionals who wish to use generative AI and prompt engineering to improve efficiency, accuracy, and communication in medical contexts.

By the end of this training, participants will be able to:

• Understand the fundamentals of generative AI and prompt engineering.
• Apply AI tools to streamline clinical, administrative, and research tasks.
• Ensure ethical, safe, and compliant use of AI in healthcare.
• Optimize prompts to achieve consistent and accurate results.

Format of the Course

• Interactive lecture and discussion.
• Practical exercises and case studies.
• Hands-on experimentation with AI tools.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

This instructor-led, live training in Argentina (online or onsite) is designed for marketing professionals, digital strategists, and technology enthusiasts of all levels who wish to leverage the power of generative AI to create personalized marketing campaigns.

By the end of this training, participants will be able to:

• Understand the fundamentals of generative AI and its applications in marketing.
• Utilize generative AI tools and platforms for campaign creation.
• Develop personalized marketing content using AI models.
• Integrate AI-generated content into broader marketing strategies.
• Analyze and optimize AI-driven marketing campaigns for better performance.

Prompt Engineering involves the strategic design and refinement of inputs to elicit specific, desired outcomes from large language models.

This instructor-led live training, available online or on-site, is tailored for beginners seeking to master fundamental prompt design techniques and apply them to everyday tasks.

Upon completion of this course, participants will be equipped to:

• Articulate the importance of prompt engineering and its tangible value.
• Construct clear and effective prompts for various straightforward tasks.
• Utilize fundamental prompt patterns and templates to enhance result quality.
• Assess and refine prompts to minimize errors and undesirable responses.

Course Format

• Concise interactive lectures complemented by live demonstrations.
• Practical, instructor-guided exercises in prompt crafting.
• Collaborative discussions and rapid feedback mechanisms.

Customization Options

• For customized training arrangements, please contact us directly.

This instructor-led, live training in Argentina (online or on-site) is aimed at ML engineers and platform teams who need to build robust operational pipelines for LLM-powered applications at scale.