Cross-Selling and Upselling Training Course

In today's interconnected world, a brand's digital presence is vital for business survival.

This live, instructor-led training targets marketing professionals at all levels who wish to enhance their business's online brand positioning, assess brand performance, and manage brand image and reputation by conducting a comprehensive Online Brand Audit.

The cumulative effect of various online touchpoints ultimately shapes how your target audience perceives your company and influences their decision to engage in business with you.

Conducting an online brand audit has become a standard practice for businesses aiming to evaluate and fortify their brand positioning within a specific market.

Beyond assessing the strengths and weaknesses of your brand's owned online assets, this audit examines how your brand is discussed on external channels outside your control, providing insight into brand perception.

Upon completing an online brand audit, you will be equipped to develop a transformative brand marketing strategy that aligns with broader business objectives.

Although categorized under 'Brand Management', this course intersects with numerous other organizational disciplines, including customer experience, online user journeys, insight generation, marketing strategy, and planning.

By the end of this training, participants will be able to:

• Assess a brand's online presence for strengths and weaknesses.
• Uncover a business's online reputation and image.
• Identify and reinforce a brand's positioning within a given market.
• Construct a results-driven brand strategy and an integrated online marketing communication plan.
• Perform a competitive brand analysis and create industry perceptual maps.
• Conduct an SEO audit.
• Understand the updated SEO guidelines in the era of AI.
• Gain valuable insights into how different customer segments perceive a business and its products or services.
• Manage online social listening.
• Leverage AI to make routine brand audits more efficient.

This instructor-led live training in Argentina (offered online or onsite) is intended for beginner to intermediate social media managers and marketing professionals looking to build and manage online communities, craft powerful content strategies, and strengthen brand engagement.

By the conclusion of this training, participants will be able to:

• Identify target audiences and adapt social media strategies accordingly.
• Choose appropriate social media platforms based on business goals.
• Develop effective content strategies, encompassing content pillars, formats, and calendars.
• Analyze competitors to refine social media approaches.
• Create paid ad campaigns and evaluate their success.
• Effectively engage and moderate online communities.
• Address social media crises while maintaining brand reputation.
• Adhere to ethical best practices and social media policies.

This course is ideally suited for professionals focused on digital marketing and strategic planning. It explores the fundamental concepts required to establish a strong presence in digital media. Participants will receive an introduction to core digital marketing principles, ranging from mobile and social media marketing to email campaigns, pay-per-click (PPC) advertising, and search engine optimization (SEO). The training emphasizes the critical role of analytics and effective strategy, supported by relevant real-world examples.

This training program is ideal for professionals focused on digital marketing and strategic planning.

Participants will explore the fundamental concepts necessary to achieve success in the Chinese market via digital channels. The curriculum introduces core digital marketing principles, ranging from mobile and social media strategies to email, PPC, and SEO techniques.

Upon completion, learners will grasp the critical role of analytics and strategic planning, reinforced through practical examples.

This instructor-led, live training in Argentina (online or onsite) is designed for general staff at the beginner-to-intermediate level who aim to master fundamental digital marketing concepts, direct marketing strategies, and the effective use of SaaS tools in marketing.

Upon completion of this training, participants will be able to:

• Gain a thorough understanding of digital marketing within the SaaS industry.
• Develop practical skills for executing effective direct marketing strategies using digital tools.
• Design and implement a digital marketing plan specifically tailored for SaaS products.

Digital sales merge time-tested sales methodologies with contemporary digital channels to connect with, engage, and retain customers more efficiently. This training empowers participants with actionable strategies and resources to refine their digital footprint, elevate the customer experience, and generate measurable business growth.

Delivered by an instructor in either online or onsite settings, this program is designed for sales professionals at beginner to intermediate levels who seek to sharpen their digital selling and customer engagement capabilities to achieve superior results in virtual environments.

By the end of this training, participants will be able to:

• Leverage digital channels effectively to attract and convert new clients.
• Conduct engaging and professional sales interactions online.
• Foster customer loyalty through consistent and tailored follow-ups.
• Utilize digital tools to optimize customer relationship management.
• Implement practical techniques to boost conversion and retention rates.

Course Format

• Interactive lectures and discussions.
• Practical exercises utilizing digital tools and real-world scenarios.
• Simulations of authentic sales interactions.

Customization Options

• The course can be tailored to align with your organization’s specific products, services, and digital sales strategy.

Over the course of a 7-hour training session, participants explore the Google advertising ecosystem, identifying where to position their ads and understanding the advantages of various ad formats. The program is highly practical, with the majority of the time spent within the Google Ads account interface, allowing participants to manually configure a campaign under the guidance of the instructor. Beyond initial setup, attendees will also learn strategies for optimizing campaigns to achieve satisfactory outcomes.

Instructed by an industry practitioner with regular experience running Google advertising campaigns, the course concludes with a 30-minute Q&A segment, providing participants the opportunity to receive direct answers to their questions regarding Google Ads.

Target Audience:
This Basic Google Ads course is designed for individuals who possess foundational knowledge of internet marketing and wish to deepen their expertise using Google's largest advertising platform.

This instructor-led, live training in Argentina (online or onsite) is designed for intermediate-level marketing professionals who aim to automate repetitive tasks, nurture leads effectively, and optimize customer engagement through workflow automation.

By the end of this training, participants will be able to:

• Utilize Make to automate marketing campaigns and lead nurturing workflows.
• Develop personalized customer journey maps via integrated platforms.
• Sync data across marketing tools such as Mailchimp, HubSpot, and social media platforms.
• Monitor and analyze automated workflows to optimize campaign performance.
• Adopt best practices for scalable marketing automation strategies.

Learning Outcomes:

• Gain a comprehensive understanding of the opportunities within the internet marketing landscape.
• Master the nuances of advertising platforms and grasp the critical importance of SEO and analytics.
• Learn how to develop a robust marketing strategy tailored for yourself and your organization.
• Acquire the expertise needed to construct effective strategies and operational processes.
• Understand best practices for collaborating with other digital agencies.

Key Skills

• Strategic planning and formulation.
• Evaluating strategy performance.
• Selecting priority platforms relevant to your field of activity.
• Establishing efficient collaboration processes with agencies and assessing their outcomes.

Professional Attitudes

• Consciously managing marketing initiatives (whether via an internal team or external agency) and formulating digital strategies.
• Building confidence in executed activities through a clear awareness of the steps and tests undertaken.

This instructor-led, live training in Argentina (online or onsite) targets beginner to intermediate-level marketers who wish to create, manage, and optimize advertising campaigns on major social media platforms.

Upon completion of this training, participants will be capable of:

• Establishing a systematic method for developing social media campaigns.
• Configuring and overseeing advertising campaigns on Facebook, Google, and TikTok.
• Specifying campaign goals and selecting appropriate ad formats.
• Identifying and reaching the ideal audience for advertising efforts.
• Enhancing ad performance through analytics and A/B testing.
• Managing budgets strategically to maximize return on investment.

Audience

This course is designed for all staff who need a broader perspective on their role within the business, their specific responsibilities, and their contribution to enhancing the organisation's overall performance.

Format of the course

The workshop combines the following elements:

• Facilitated Discussions
• Slide Presentations
• Practical Exercises

By the end of the workshop, attendees will be able to:

• Explain the concept of a "brand" and how they can influence it
• Understand the process for Change strategies and your company’s position within them
• Detail the relevant principles underlying any change to a business
• Realise the importance of Customer and Stakeholder relationships in the successful running of any business
• Define the financial aspects of a business and of the delegates’ part of that business
• Determine the important aspects of negotiating to ensure the best possible outcome for their part of the business