Course Outline
Introduction to Customer Communication
- The significance of effective communication.
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Emotional intelligence in customer relations.
- Applying emotional intelligence principles to difficult clients.
- Active listening and empathy.
- Strategic language to shift a difficult client's mindset.
- Profiles of modern-day customers.
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Contributors to creating difficult clients:
- Inherent nature or personality traits.
- The pursuit of additional benefits from their situation.
- Misunderstanding of sales terms and conditions.
- Subpar customer service experience.
- Failure to meet product or service quality benchmarks.
- Personal or financial losses resulting from inefficient service.
Types of Conflicts in Commercial Relationships
- Conflicts arising from misunderstandings.
- Conflicts stemming from calculation errors.
- Conflicts due to unfulfilled expectations.
Managing Complaints and Claims
- Identifying the core issue.
- Designating responsibility for managing the conflict.
- Techniques for handling objections (e.g., the "fog bank" method).
- Case study: Addressing a complaint regarding unsatisfactory service.
Strategies for Conflict Resolution
- Steps for achieving effective resolution.
- Active listening and proposing viable solutions.
- Specific techniques for interacting with difficult clients (e.g., the "mirror" method).
- Converting objections into sales opportunities.
- Other valuable strategies.
Self-Care and Emotional Management
- The importance of self-care when handling complex clients.
- Techniques for managing stress and frustration.
Customer Satisfaction Surveys and Service Evaluation
- The purpose and importance of customer satisfaction surveys.
- Crafting effective survey questions.
- Collecting and analyzing feedback data.
- Leveraging insights to enhance service quality and client retention.
Additional Practical Cases with Participants
- Role-playing: Navigating challenging customer interactions.
- Group analysis of real-world customer complaints.
- Developing a follow-up and service evaluation plan.
Summary and Next Steps
Requirements
- A foundational grasp of customer service principles.
- Prior experience in client-facing positions.
- A keen interest in advancing communication and conflict resolution skills.
Target Audience
- Customer service representatives.
- Sales and account management personnel.
- Supervisors and team leaders overseeing client relations.
Testimonials (3)
I especially appreciated the instructor’s ability to give thorough, well-explained answers to questions specific to my personal situation.
HASAN TAHA URLU - Huber Turkiye
Course - Assertiveness
interaction and discussion with each other in different groups, together with some games.
- Netherlands Business Support Office (NBSO) Indonesia
Course - High-Impact Communication Skills
Training was tailored to my needs