Course Outline
Introduction
• Understanding why products fail: The risk of building what customers don't need.
Customer Interviews
• Developing an effective interview guide.
• Formulating questions that do not lead the customer.
• Synthesizing findings from conversations.
Journey and Process Mapping
• Constructing customer journey maps.
• Identifying core pain points.
From Insights to Action
• Converting insights into hypotheses.
• Translating hypotheses into backlog items.
Prototype Testing
• Validating ideas with low-cost prototypes before construction.
• Collaborating with UX teams on prototype design.
Practice
• Executing an interview round and journey mapping on a real case.
Summary and Next Steps
Requirements
Prerequisites
• No prior experience in customer research is necessary.
Target Audience
• Product Owners and product managers.
• UX designers and researchers.
• Business teams aiming to drive decisions based on customer evidence.
Testimonials (3)
Bearing in mind what to take into consideration when I design process flows, to ensure the UX will benefit or become easy to implement.
Lineo Nchaba - Revenue Services Lesotho
Course - User Experience (UX) Design
Experimenting with tools
Nuwan Gunaratne - AZQORE
Course - User Experience Design with Figma
Our trainer, Yashank, was incredibly knowledgeable. He modified the curriculum to match what we truly needed to learn, and we had a great learning experience with him. His understanding of the domain he was teaching was impressive; he shared insights from real experience and helped us solve actual problems we were facing in our work.
