Google AdWords: Beginner to Advanced Training Course
Google AdWords serves as an advertising platform that allows ads to be shown to web users. By leveraging Google AdWords, users can connect with potential customers and drive business growth.
This instructor-led live training (available online or onsite) is designed for marketers who want to use Google AdWords to launch marketing campaigns.
By the end of this training, participants will be able to:
- Run a Google AdWords campaign that captures high-quality leads.
- Create a Google AdWords campaign to increase sales.
- Implement a bid strategy to profit on advertisement expenses.
- Improve existing marketing campaigns with Google AdWords.
Format of the Course
- Interactive lecture and discussion.
- Lots of exercises and practice.
- Hands-on implementation in a live-lab environment.
Course Customization Options
- To request a customized training for this course, please contact us to arrange.
Course Outline
Introduction
Google AdWords Overview
- What is Google AdWords?
- Google AdWords features
Preparing the Environment
- Setting up Google AdWords
Launching a Campaign
- Working with Google search partners
- Targetting languages and locations
Search Ads
- Creating search ads
Keywords
- Using Google AdWords tool
- Using Google Keyword Planner
- Combining keywords and landing pages
Google AdWords Search Analytics
- Integrating Google AdWords with Google Analytics
- Reviewing statistics and performance
Bid Strategies
- Working with competition metrics
- Using automated rules
Conversion Campaign
- Using conversion tracking
- Adding a conversion tag
Remarketing
- Adding a remarketing tag
- Working with remarketing lists and audiences
Ad Extensions
- Adding extensions to ads
- Viewing the finished ad
Summary and Conclusion
Requirements
- A basic understanding of computers
Audience
- Marketeers
Open Training Courses require 5+ participants.
Google AdWords: Beginner to Advanced Training Course - Booking
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Google AdWords: Beginner to Advanced - Consultancy Enquiry
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Course - Google AdWords: Beginner to Advanced
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