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Course Outline

1. Conceptualizing the Product

  • Identifying customer needs.
  • Analyzing the market and competitors.
  • Defining the market size related to specific customer problems or needs.
  • Establishing user segmentation and persona definitions.
  • Defining the product vision, purpose, and strategy.
  • Prioritizing based on value and effort.
  • Creating value maps and defining desired outcomes.

2. Developing the Product

  • Implementing user-centered design (UX/UI).
  • Engaging in incremental and iterative development with cross-functional teams (Scrum).
  • Managing the backlog and writing user stories.
  • Applying early validation techniques (MVP, experiments).
  • Defining key product metrics.
  • Participating in a practical Design Thinking workshop.
  • Mastering prompt engineering for leaders (AI applied to products).
  • Utilizing data-driven design approaches.
  • Creating service design blueprints (service mapping).
  • Managing the backlog and prioritization (expert-led session).

3. Delivering the Product to the Customer

  • Managing releases and roadmaps.
  • Developing go-to-market strategies.
  • Overseeing onboarding and measuring post-launch product experience.
  • Gathering feedback in production environments.
  • Coordinating efforts with marketing and sales teams.
  • Building the product funnel and monitoring dashboards.

4. Capturing Value

  • Analyzing product metrics (NPS, DAU, retention, etc.).
  • Structuring monetization and pricing models.
  • Conducting funnel analysis.
  • Evaluating customer value (LTV, CAC, ROI).
  • Implementing data-driven iteration.
  • Managing the product lifecycle.
  • Ensuring product scalability and sustainability.
  • Handling product P&L.
  • Developing business cases.

Summary and Next Steps

Requirements

  • A solid understanding of banking operations.
  • Practical experience in digital product development.
  • Familiarity with fundamental AI concepts.

Target Audience

  • Product managers within the banking sector.
  • Leaders driving digital transformation.
  • Banking professionals engaged in the design of AI-driven products.
 40 Hours

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