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Course Outline

Introduction to Generative Media on Vertex AI

  • Overview of Veo, Imagen, Chirp, and Lyria.
  • Industry-specific use cases.
  • Hands-on lab: Establishing the Vertex AI environment.

Image Generation with Imagen

  • Techniques for designing high-quality image prompts.
  • Considerations for style, consistency, and brand alignment.
  • Hands-on lab: Producing product imagery.

Video Creation with Veo

  • Workflows for text-to-video conversion.
  • Editing and refining generative video content.
  • Hands-on lab: Generating short marketing videos.

Speech and Audio with Chirp

  • Capabilities for text-to-speech and speech-to-text.
  • Applications of voice cloning and accessibility features.
  • Hands-on lab: Creating branded audio content.

Music Generation with Lyria

  • Generative composition across various musical genres.
  • Integrating music into marketing campaigns and media projects.
  • Hands-on lab: Producing background music tracks.

Combining Media Modalities

  • Chaining outputs across different models (e.g., image + audio + video).
  • Building multimodal workflows for storytelling.
  • Hands-on lab: Creating a complete multimedia campaign asset.

Enterprise Deployment and Best Practices

  • Ethical considerations and brand safety protocols.
  • Optimizing workflows for scalability and regulatory compliance.
  • Case studies highlighting enterprise adoption.

Summary and Next Steps

Requirements

  • Proficiency with cloud-based tools and APIs.
  • Foundational knowledge of generative AI concepts.
  • Experience with media workflows involving images, video, or audio.

Target Audience

  • Content creators.
  • Marketing teams.
  • Product managers.
  • Developers.
 14 Hours

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