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Duration 14 hours
Course Outline
Introduction to Generative Media on Vertex AI
- Overview of Veo, Imagen, Chirp, and Lyria
- Industry-wide use cases
- Practical lab: Configuring the Vertex AI environment
Image Generation with Imagen
- Crafting prompts for high-quality visuals
- Addressing style, consistency, and branding
- Practical lab: Producing product visuals
Video Creation with Veo
- Text-to-video processes
- Refining and editing generative video material
- Practical lab: Generating short promotional videos
Speech and Audio with Chirp
- Text-to-speech and speech-to-text functions
- Applications in voice cloning and accessibility
- Practical lab: Creating branded audio assets
Music Generation with Lyria
- Composing generative music across various genres
- Incorporating music into marketing and media strategies
- Practical lab: Producing background scores
Integrating Media Modalities
- Sequencing outputs across multiple models (image + audio + video)
- Developing multimodal workflows for narrative purposes
- Practical lab: Creating a full multimedia campaign asset
Enterprise Deployment and Best Practices
- Ethical implications and brand safety
- Optimizing processes for scalability and compliance
- Case studies on enterprise adoption
Recap and Next Steps
Requirements
- Proficiency with cloud-based tools and APIs
- Fundamental grasp of generative AI principles
- Knowledge of media workflows (image, video, or audio)
Target Audience
- Content creators
- Marketing teams
- Product managers
- Developers
Testimonials (1)
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