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 Duration 14 hours

Course Outline

Introduction to Generative Media on Vertex AI

  • Overview of Veo, Imagen, Chirp, and Lyria
  • Industry-wide use cases
  • Practical lab: Configuring the Vertex AI environment

Image Generation with Imagen

  • Crafting prompts for high-quality visuals
  • Addressing style, consistency, and branding
  • Practical lab: Producing product visuals

Video Creation with Veo

  • Text-to-video processes
  • Refining and editing generative video material
  • Practical lab: Generating short promotional videos

Speech and Audio with Chirp

  • Text-to-speech and speech-to-text functions
  • Applications in voice cloning and accessibility
  • Practical lab: Creating branded audio assets

Music Generation with Lyria

  • Composing generative music across various genres
  • Incorporating music into marketing and media strategies
  • Practical lab: Producing background scores

Integrating Media Modalities

  • Sequencing outputs across multiple models (image + audio + video)
  • Developing multimodal workflows for narrative purposes
  • Practical lab: Creating a full multimedia campaign asset

Enterprise Deployment and Best Practices

  • Ethical implications and brand safety
  • Optimizing processes for scalability and compliance
  • Case studies on enterprise adoption

Recap and Next Steps

Requirements

  • Proficiency with cloud-based tools and APIs
  • Fundamental grasp of generative AI principles
  • Knowledge of media workflows (image, video, or audio)

Target Audience

  • Content creators
  • Marketing teams
  • Product managers
  • Developers

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