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 Duration 21 hours

Course Outline

Foundations of Product Management

  • Grasping the product manager's function
  • Attributes of digital products
  • Essential skills and duties

Product Vision and Strategic Planning

  • Creating a viable product vision
  • Aligning with organizational objectives
  • Establishing outcomes and value propositions

Market and Customer Investigation

  • Discovery instruments and research approaches
  • Detecting customer requirements and behaviors
  • Validating hypotheses and collecting evidence

Product Roadmap Development

  • Constructing structured and attainable roadmaps
  • Prioritization methods and frameworks
  • Conveying roadmap trajectory

Product Development and Execution

  • Collaborating efficiently with delivery teams
  • Considerations for Agile and iterative delivery
  • Defining, assessing, and refining product requirements

Product Performance and Metrics

  • Establishing KPIs and performance indicators
  • Examining product data for insights
  • Enhancing performance via informed decisions

Lifecycle Oversight and Progression

  • Managing products through each lifecycle phase
  • Spotting chances for improvement
  • Promoting long-term product sustainability

Stakeholder Engagement

  • Creating alignment among functional teams
  • Managing expectations and communication
  • Enabling well-informed product decisions

BCS Examination Preparation

  • Exam structure and instructions
  • Study advice and suggested materials
  • Review of practice questions

Recap and Future Directions

Requirements

  • Grasp of fundamental product management principles
  • Hands-on experience within digital product delivery settings
  • Awareness of basic business analysis procedures

Target Audience

  • Professionals in digital product positions aiming to refine their capabilities
  • Candidates gearing up for the BCS Practitioner Certificate in Digital Product Management
  • Team members shifting towards structured product management methodologies

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