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Duration 21 hours
Course Outline
Foundations of Product Management
- Grasping the product manager's function
- Attributes of digital products
- Essential skills and duties
Product Vision and Strategic Planning
- Creating a viable product vision
- Aligning with organizational objectives
- Establishing outcomes and value propositions
Market and Customer Investigation
- Discovery instruments and research approaches
- Detecting customer requirements and behaviors
- Validating hypotheses and collecting evidence
Product Roadmap Development
- Constructing structured and attainable roadmaps
- Prioritization methods and frameworks
- Conveying roadmap trajectory
Product Development and Execution
- Collaborating efficiently with delivery teams
- Considerations for Agile and iterative delivery
- Defining, assessing, and refining product requirements
Product Performance and Metrics
- Establishing KPIs and performance indicators
- Examining product data for insights
- Enhancing performance via informed decisions
Lifecycle Oversight and Progression
- Managing products through each lifecycle phase
- Spotting chances for improvement
- Promoting long-term product sustainability
Stakeholder Engagement
- Creating alignment among functional teams
- Managing expectations and communication
- Enabling well-informed product decisions
BCS Examination Preparation
- Exam structure and instructions
- Study advice and suggested materials
- Review of practice questions
Recap and Future Directions
Requirements
- Grasp of fundamental product management principles
- Hands-on experience within digital product delivery settings
- Awareness of basic business analysis procedures
Target Audience
- Professionals in digital product positions aiming to refine their capabilities
- Candidates gearing up for the BCS Practitioner Certificate in Digital Product Management
- Team members shifting towards structured product management methodologies